Creating value throughout the marketing process with artificial intelligence

Understand the relationship among marketing, the marketing process,digital marketing and AI as a requirement for the incorporation of digital marketing and AI to the marketing process.•Analyze and prove that Artificial Intelligence can be applied to the Marketing Process in order to create value. 2•Demonstrate the presence of Artificial Intelligence in every stage of the Marketing Process through cases or examples in real companies.•Demonstrate that the application of AI in the Marketing Process can even make enhancements in this process or optimize it.•Demonstrate the huge potential that Artificial Intelligence has in the marketing are

Creating value throughout the marketing process with artificial intelligence

Understand the relationship among marketing, the marketing process,digital marketing and AI as a requirement for the incorporation of digital marketing and AI to the marketing process.•Analyze and prove that Artificial Intelligence can be applied to the Marketing Process in order to create value. 2•Demonstrate the presence of Artificial Intelligence in every stage of the Marketing Process through cases or examples in real companies.•Demonstrate that the application of AI in the Marketing Process can even make enhancements in this process or optimize it.•Demonstrate the huge potential that Artificial Intelligence has in the marketing are